A chat with

Sandy van Helden

Sandy van Helden is an Amsterdam based illustrator who tries to make the world more colorful, one illustration at a time.

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Sandy graduated from the Willem de Kooning Academy in 2013 and works for brands like Spotify, Google, Nike and Adidas.

Below our favourite work from Sandy 🤩

Hi Sandy, thanks for taking the time to chat with us! For starters, what led you into this creative career?

I've been drawing ever since I was little and always told people I wanted to become a ‘tekenaar’ when I grew up (it’s the Dutch word for draftsmen). So the decision to become an illustrator seemed an easy one. I went to the Willem de Kooning Academy to study illustration, but after graduating I wasn't too sure about the path I had chosen and decided to give advertising a try. But here I came to realise how much of an illustrator I actually was. After this I was determined to make a career out of illustrating, and now I can't imagine doing anything else!

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Where do you find inspiration?

I've been drawn to fashion for as long as I can remember, and I think this fascination reflects in my illustrations. I often get inspired by a person's style or personality; that's why fashion and self-expression are often a driving force behind my work. Great painters and colorists like David Hockney, Matisse, or Ellsworth Kelly are a big source of inspiration for me as well.

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Can you show us how your studio looks like?

Here's a look into my studio 🙂

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How do you conquer a creative block?

Whenever I have a creative block, I have to force myself to take a step back. For me this means quite literally going outside and doing something different. Once I return to my desk after a walk through the park or a museum visit, I’m often able to view the design problem with a fresh perspective.

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What gives you energy outside of work?

Throwing dinner parties for friends! Cooking is still relatively new territory for me, but I love the learning process. It gives me the same feeling drawing used to give me when I was little; I can get lost in it and lose my sense of time. It doesn't matter how tired I am after a day of work, cooking will always give me energy.

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What are your 3 favourite Instagram accounts?

1. @designershumor

@designershumor

2. @jahulie

@jahulie

3. @martinparrstudio

@martinparrstudio
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What are your 3 favourite spots in The Netherlands?

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What have you recently seen that you think is great creative work?

As I mentioned before, I'm a big David Hockney fan. A while ago I visited his big retrospective exhibition at the MET and I was mesmerized by the volume and diversity of his work. 

The variety in techniques, the mix of hyperrealistic and impressionism, and (of course) his stunning colors—it fascinated me all. There's a new exhibition of his that just opened at the Van Gogh Museum. I haven't seen it yet, but I have high expectations, and I'm almost certain that I won't be let down.

David Hockney, 'Bloeiende meidoorns langs de Romeinse weg', 2009, olieverf op 8 doeken, © David Hockney, Foto: Richard Schmidt
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Any cool projects you're working on right now?

I have some exciting collaborations on the way, including a new campaign for Spotify. Besides these commissions I’m working on a personal project in which I try to focus on working with physical materials, as my commissioned work is heavily focused on digital. 

At the moment I'm working on a series of drawings and paintings which will hopefully be exhibited sometime this year.

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Can you give one piece of advice to young creatives?

Try to embrace the business side of being a freelance creative. They often don't tell you in art school that in order to have a successful artistic career it’s essential to become an entrepreneur. It’s essential to know how to market your work while at same time staying true to your creative views.

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Thanks a lot for your time and your answers! Check more work from Sandy on her website or Instagram.